Arts, Media & CommunicationsO*NET: 27-3031.00
Will AI Replace Public Relations Specialists?
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
31out of 100
Low Risk
AI Risk Score
31/100
Risk Level
Low
Job Zone
4/5
Advanced
Total Tasks Analyzed
15
🤖 What AI Can Do
- ▸Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- ▸Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
👤 What Requires Humans
- ▸Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- ▸Coach client representatives in effective communication with the public or with employees.
Task Breakdown
🤖AI Can Automate (2)
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
👤Requires Humans (2)
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Coach client representatives in effective communication with the public or with employees.
⚡AI-Assisted (11)
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Key Skills Analysis
Active Listening
Importance: 4.12/5.00
Speaking
Importance: 4.12/5.00
Reading ComprehensionAI-Vulnerable
Importance: 4.00/5.00
WritingAI-Vulnerable
Importance: 4.00/5.00
Social PerceptivenessAI-Resistant
Importance: 4.00/5.00
Critical ThinkingAI-Resistant
Importance: 3.88/5.00
CoordinationAI-Resistant
Importance: 3.88/5.00
Time ManagementAI-Resistant
Importance: 3.88/5.00
PersuasionAI-Resistant
Importance: 3.75/5.00
Judgment and Decision MakingAI-Resistant
Importance: 3.50/5.00
Active LearningAI-Resistant
Importance: 3.38/5.00
Complex Problem SolvingAI-Resistant
Importance: 3.38/5.00
NegotiationAI-Resistant
Importance: 3.25/5.00
Systems Evaluation
Importance: 3.25/5.00
Service OrientationAI-Resistant
Importance: 3.12/5.00
Related Occupations
Future-Proof Your Career
Whether AI poses a high or low risk to your role, staying ahead means continuous learning. Explore courses to build AI-resistant skills.
Frequently Asked Questions
Based on our analysis, Public Relations Specialists have a low risk of AI replacement with a score of 31/100. This role requires significant human skills like creativity, empathy, and complex decision-making that AI cannot easily replicate.
Last updated: 2026-03-28· Data from O*NET 30.2 & Frey/Osborne automation research